An early example of social networking includes forums. Forums, like any type of social networking platform, allow people who share a common interest to communicate. The type of information obtained through forums often rivals the type of results a search engine can produce, because actual groups of people are communicating, creating a knowledge base built around a specific topic.
Instant messaging services and chat rooms, such as the ones AOL was famous for, are forms of social networking platforms that have changed the internet for good. Online dating became popular as a result of these services, and people are now more apt to make friends and meet their partners online than they were in past decades. To this day, people prefer using these types of services to keep in touch with people overseas, as the cost to communicate this way is often far cheaper than a phone call.
More contemporary social networking platforms such as MySpace, Twitter, and Facebook have greatly influenced the web in many ways. Facebook allows people to stay connected and make new social connections. Students can stay in touch with fellow classmates, or find Alumni that have jobs in fields that they want to work in, or stay in touch with teachers who can write reference letters. Celebrities have used Twitter to rally up the support from their fellow “followers” to help support their charity. Many people that have been estranged from their loved ones have been found using MySpace.
Most social Media networking platforms have changed the way Digital Online Marketing Companies do marketing through the web. Forums were often used for link building and lead generation, and to an extent still are. However, most lead generation today is done through sites like Facebook. After all, someone is keeping track of the books, movies, television shows, and products that Facebook’s users are rating and talking about on the site.
Social Media networking platforms like Facebook also offer a medium for digital archiving. If sites like Facebook last long enough, historians may have access to detailed information of the lives of millions of people around the world in the future.
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